Typehero

// AI content marketing for tourism boards

Visitors ask AI where to go. Be the answer it gives

Travelers used to land on the official site. Now they ask ChatGPT for a five-day itinerary, read a publisher's list of hidden gems and book through an OTA, without ever seeing your content. TypeHero is the AI content marketing system for national and regional tourism boards. It turns your destination knowledge, your events and your partners into content that ranks on Google and gets cited by AI assistants, so your destination is described in your words.

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Zero-click

A growing share of travel questions answered by AI without a website visit

1 voice

Consistent destination messaging across every region and campaign

2 surfaces

Google results and AI answer engines, both covered

∞

One authoritative guide can rank for years and be cited in AI answers

// The destination visibility problem

Your destination is being described. Not by you

Publishers, OTAs and AI assistants now answer most of the questions visitors ask about your destination. When they get the details wrong or leave your regions out, visitors never hear the story you are funded to tell.

SEARCH QUERY

RESULT

“Best time to visit Portugal”

Publisher #1

“Things to do in Alentejo for a week”

OTA #1

“Is Slovenia worth visiting in winter”

Forum #1

“Plan a 5-day trip to Iceland in October”

AI: PUBLISHER

“Your official seasonal guide, cited and linked”

YOU #1

WHO RANKS

WHY

Travel publishers

Decades of domain authority, cited by AI by default

OTAs

Turn your destination into a list of hotels and prices

Forums and Reddit

Real questions, unofficial answers, often outdated

AI assistants

Summarise everyone else, rarely the official source

Your tourism board

Official, current, complete and accountable

// What TypeHero does

One system for the whole destination

TypeHero isn't generic AI blog writing. It's a structured content system that keeps destination messaging consistent across regions and campaigns, and produces it at 5× the speed of in-house teams.

01

Destination authority

Seasonal guides, regional deep dives, itineraries and “best time to visit” content that answers the questions visitors actually ask, in the structure search engines and AI assistants reward.

Regions

Seasons

Itineraries

02

Campaign and event content

Festivals, events, new routes and seasonal campaigns become lasting, searchable pages instead of a burst of paid media that disappears when the budget does.

Events

Campaigns

New routes

03

Partner and industry content

Content that sends qualified visitors to your hotels, attractions and operators, with consistent messaging your partners can reuse in their own channels.

Partners

Referrals

Toolkits

// SEO + GEO

Rank in Google. Be the source AI cites

Destination discovery now happens on two surfaces. TypeHero combines proven travel SEO frameworks with Generative Engine Optimization, so your official content ranks for the searches visitors type and becomes the source ChatGPT, Gemini and Perplexity quote.

// Traditional

Search Engine Optimization

Official destination content that earns page one against publishers.

→  Rank for “things to do” and “best time to visit” queries
→  Regional clusters that spread visitors beyond the hotspots
→  Event and seasonal pages timed to the planning window
→  Internal linking from inspiration through to partners

// The new frontier

Generative Engine Optimization

Make the official answer the one AI gives.

→  Structure, signals and citation patterns AI systems trust
→  Win “plan me a week in” and “is it worth visiting” questions
→  Current, official facts AI prefers over outdated forums
→  Your destination story told in your words, not an OTA's

// The economics

Organic reach has a media value

Every organic visit is one you didn't buy. Here is what a modest content programme is worth in paid-media terms for a regional tourism board.

// A typical property

Organic visits to destination content per month

120,000

Average cost per click for travel terms

$1.10

Click-through to partner listings

8% (9,600 referrals)

AI citations tracked per month

300+

Paid campaigns replaced

Always-on search ads

// Monthly paid-media equivalent

$132,000 / mo

Plus 9,600 visitor referrals to partners

Reach that stays live when the campaign budget ends, and compounds every month.

✓  Always-on reach without always-on media spend
✓  Rankings and authority strengthen over time
✓  Spreads visitors across regions and seasons
✓  Gives partners content they can reuse
✓  Puts the official story inside AI answers

// The programme

How destination authority builds over a year

A rollout timed to the travel planning calendar, not the budget calendar.

MONTH 1 TO 3

Foundation

•  Destination messaging and tone defined once
•  Cornerstone guides for top regions and seasons
•  Partner referral paths on every page
•  SEO and AI visibility baseline

MONTH 4 TO 6

Expansion

•  Secondary regions and off-season content
•  Event and campaign pages ahead of the planning window
•  GEO-ready question and answer content
•  Partner content toolkits

MONTH 6 TO 12

Compounding

•  Long-tail itinerary and interest searches
•  Official content cited in AI travel answers
•  Visitor spread across regions and seasons
•  Measurable paid-media equivalent and referrals

// What to measure

KPIs that matter

Tourism boards answer to stakeholders. These are the metrics that show the content programme is working.

Organic destination traffic

Visits to guides, regions and events

Search and AI share of voice

Rankings plus citations in AI answers

Partner referrals

Clicks to hotels, attractions and operators

Paid-media equivalent

Organic traffic valued at search CPC

Regional and seasonal spread

Traffic beyond hotspots and peak months

Campaign longevity

Traffic to campaign pages after media ends

// Why not generic AI or agencies?

Beyond campaigns. This is destination infrastructure

Generic tools write copy. Agencies run campaigns. TypeHero builds the lasting, official visibility a tourism board is responsible for.

// Generic AI tools

ChatGPT, Claude, Gemini

General-purpose writing assistants

✕  Not built for destination marketing
✕  No regional or seasonal structure
✕  No consistent destination voice
✕  No GEO (AI search) targeting
✕  No partner referral paths
✕  A folder of disconnected articles

// Agencies

Campaign retainers

Manual, expensive, campaign by campaign

✕  Content stops when the campaign ends
✕  Voice drifts between vendors
✕  Slow to cover every region
✕  Costs scale with page count
✕  Little AI answer engine coverage
✕  Reporting on media, not visibility

// TypeHero

Destination content system

Built for tourism boards

✓  Built for destination marketing
✓  Regional and seasonal clusters
✓  One destination voice everywhere
✓  Generative Engine Optimization
✓  Partner referral paths on every page
✓  Authority that compounds year on year

// Get started

Tell your destination's story. Everywhere it's asked

Join the tourism boards using TypeHero to win planning searches, become the source AI assistants cite and send more visitors to their partners.

Get started
Schedule a demo

Starter from $99/mo. 7-day free trial.

// Common questions

Everything you want to know

What is TypeHero and how does it help tourism boards?
TypeHero is an AI content marketing system for travel and destination organizations. It combines travel SEO with Generative Engine Optimization, so your destination guides, regional content and event pages rank in Google and become the source AI assistants like ChatGPT and Gemini cite.
Why should a tourism board care about AI answers?
Because a growing share of travel planning now ends inside an AI answer with no website visit. If the official source isn't cited, visitors get a summary of publishers and OTAs instead, sometimes outdated or wrong. GEO puts your official content inside those answers.
How does TypeHero keep messaging consistent across regions?
Your destination positioning, tone and priorities are defined once. TypeHero carries them into every region, season and campaign, so a coastal guide and a mountain guide sound like the same destination while staying specific to each place.
Can TypeHero help spread visitors beyond the hotspots?
Yes. Regional clusters, off-season content and interest-based guides rank for searches that lead visitors to less-visited areas and quieter months, which is often a stated objective for tourism boards.
What happens to campaign content after the media budget ends?
It stays. TypeHero builds campaign and event pages as lasting, searchable content, so they keep earning visits and citations after the paid media stops instead of disappearing.
Can our partners use the content?
Yes. Partner referral paths are built into every page, and content can be packaged as toolkits that hotels, attractions and operators reuse in their own channels.
How quickly will we see results?
Most destinations see improvements in search visibility and AI citation within 60 to 90 days as new content gets indexed. Reach and referrals compound over the year as the regional clusters grow.
Does TypeHero replace our content team or agency?
It supports them. Your team keeps strategy, voice and approval. TypeHero handles research, structure and SEO formatting, so a small team can cover every region and season without scaling headcount.
Which plan fits a tourism board?
Most tourism boards use Portfolio at $699 per month: 150 content pieces monthly across your regions, seasons and campaigns. Smaller regional boards can start on Growth at $399 per month. Plans can be changed at any time.
How do we report results to stakeholders?
Organic traffic to destination content, search and AI share of voice, partner referrals, paid-media equivalent value, regional and seasonal spread and campaign longevity. Reporting connects the content programme to the outcomes boards are asked about.