The visibility engine for travel

Visibility drives
revenue

“Why am I not getting more direct bookings?”

Get found where travelers now plan trips.

TypeHero is the visibility engine for hotels, tour operators, and travel advisors. Get found wherever travelers plan (Google, ChatGPT, Claude and Perplexity) and turn that visibility into direct bookings without losing 15–25% to the OTAs.

Find out what’s needed to fix the visibility gaps.

Run my free visibility scan

✓ No credit card required ✓ Instant visibility score

Visibility Engine

TypeHero visibility loop: Scan, Strategize, Create, Publish - revenue compounds.

TypeHero scans your online assets including your website, determines SEO and generative engine gaps, then guides you to create and publish travel-specific content to rank on Google and appear in AI answers.

Problem

Travelers are searching differently.

You may not be visible!

A traveler might search a destination on Google, then ask an AI assistant for recommendations, all in one planning session. Wherever the query lands, if you are not the answer, that booking goes to an OTA, and you pay for it.

TRADITIONAL SEARCH

Google

Blue links, five results

A single ranking, if you're lucky

AI ANSWER ENGINES

AI answer engines

Three named options, one booking

If you're not the answer, you're invisible

The closed loop

How the engine works

A loop that keeps tightening. Here is what happens in each of the four steps, and why every cycle makes the next one stronger.

Scan

audit & rescan

See how visible your business is on Google, AI search, and your own website.

Google rankAI citationssite healthcontent gaps

Strategize

topics & intent

Find the topics, questions, and content gaps most likely to drive bookings.

topic discoverykeyword stacksearch intent

Create

generate in your voice

Generate travel-specific blogs, guides, emails, social posts, and FAQ schema in your brand voice.

50+ pieces / cycleyour brand voiceSEO + GEO built in

Publish

publish, then loop

Publish directly to your channels, then measure what improved and what to create next.

your websitesocialemail↻ back to scan

Four phases, one tightening loop that creates more visibility every cycle, compounding into direct revenue.

Scan & rescan

Find out your visibility score

It starts with a scan. TypeHero crawls your site and grades your visibility score across AI discoverability and search engine rankings, then lists every opportunity for improvement, ranked by severity.

01Measure your visibility: a clear score for how findable you are today

02See every opportunity: each fix that will lift your visibility, ranked by impact

03Rescan anytime: track how your score improves as you publish

● ● ●

🔒 yourhotel.com

SCAN REPORT

● Critical · 15 issues, 2 critical

Plenty of headroom

scanned just now · 4 pages crawled

40%●●●●●

AI discoverability

✓ robots ✕ llms ✓ sitemap ✕ canonical ✕ schema

80%●●●●●

Search engine rankings

desktop 1.0s mobile 17.0s

0%●●●●●

Content & metadata

titles · alt text · headings · OG

● 22 of 38 images missing alt attribute, and 14 more gaps to close.

↻ Each cycle adds +visibility, which adds +bookings, which compounds +revenue

The super-strength

Your travel-focused
content brain

one source of truth, content for every channel

TypeHero Travel Marketing Brain keeps getting smarter the more you use it and the more you upload curated content: reviews, videos, brand voice and company knowledge.

SOURCES

YouTubevideos · transcripts

TripAdvisorreviews · highlights

Googleprofile · Q&A

Your knowledgedocs · uploads

YOUR CONTENT BRAIN

one source of truth

BRAND VOICEwarm · concierge-led

FACTS12 rooms · Alfama · 4.8★

TOPICSanniversaries · sunset +47

PERSONAScouples · solo · slow travel

50+ pieces / cycle

CHANNEL-OPTIMIZED OUT

Blog postSEO + GEO

Instagram carouselSOCIAL-NATIVE

NewsletterEMAIL-TUNED

FAQ schemaANSWER ENGINES

Built-in optimization

SEO for Google

GEO for the AI answer engines

TypeHero optimizes content for all online channels. It has built-in SEO keyword analysis and generative engines, and it supports structural optimization.

SEO · TRADITIONAL SEARCH

Keyword stack

PRIMARYboutique hotel lisbon

SECONDARYalfama hotels · couples retreat

LONG-TAIL"romantic boutique stay alfama"Mapped to real traveler intent: research, comparison, or booking-ready.

GEO · ANSWER ENGINES

Structural elements

TLDRengine-ready summaryThe snippet AI tools extract when citing sources.

AUTHOR BIOE-E-A-T signalThe trust signal that decides who's worth quoting.

FAQ SCHEMAstructured JSON-LDMachine-readable Q&A answer engines read directly.

The outcome

Visibility compounds

so does revenue

Paid traffic is rented: pause it and the bookings vanish. Every piece TypeHero publishes is an owned asset that keeps ranking, keeps getting cited, and keeps converting. Cycle one's content is still earning in cycle twenty.

Revenue per cycle compounding across six cycles

$More direct bookingsGuests who find you via AI citations or owned content book on your site, not via OTA.

$Less OTA dependencyRecover 15–25% commissions on every booking shifted to direct.

$A compounding assetCycle one's content is still earning in cycle twenty, and the library keeps working and can be refreshed over time.

From blank screen to live page

Onboard once,
then just publish

No SEO team or marketing degree required. Define your brand once (company, voice, audience) and TypeHero handles the technical optimization on every piece, for good.

GET STARTED

✓CompanyWho you are and what you sell

✓Brand voiceHow you sound: luxury, adventure, boutique

✓PersonasThe travelers you want to reach

○Knowledge baseYour expertise & source materialOPTIONAL

○Campaign & modelYour focused content initiative

○Publish contentYour first optimized asset, live

The payoff

What you get

More direct bookings. Less dependence on rented traffic.

Paid ads stop the moment you stop paying. OTA bookings often come with commissions. Generic AI content rarely builds authority. TypeHero helps you build owned visibility: useful travel content, optimized pages, AI-ready answers, and a growing library of assets that keep working after they're published.

15–25%

Commission you stop paying

Every booking shifted from OTA to direct recovers commission you keep forever: the first return, before any new traffic.

Named in AI answers

Show up when travelers ask AI assistants for recommendations in your segment and destination, as a named, cited source.

↗

Higher Google rankings

Topical authority clusters built to climb, with each piece strengthening the next.

∞

A compounding asset

Cycle one's content still earns in cycle twenty, long after you stop paying.

⚡

Months of work in a session

Produce in one sitting what a content team would take months to ship, all in your brand voice.

Lower acquisition cost

Owned visibility has no cost-per-click: content keeps working long after publish, lowering CAC over time.

Why TypeHero

Not just another AI writer

Generic AI writing tools hand you a blank box and a word count. TypeHero is built for one job, making travel businesses findable and booked, and it runs the whole loop, not just the writing.

CAPABILITY

TypeHero

Generic AI writers
(Jasper, Copy.ai & co.)

Built for travel & hospitality

✓Trained on travel intent, OTAs, destinations

✕ General-purpose

Scans & scores your visibility

✓Visibility Index + issue audit each cycle

✕ No site awareness

Tells you what to write

✓Topic & keyword strategy from real demand

✕ You supply the prompt

Optimized for AI answer engines (GEO)

✓TLDR, author bio, FAQ schema built in

✕ Plain copy only

Publishes straight to your site

✓One-click to WordPress, social & email

✕ Copy-paste yourself

Compounds visibility over time

✓A self-tightening loop, not one-off drafts

✕ One document at a time

Run your numbers

What's your visibility

worth in dollars?

A rough projection of shifting bookings from OTA to direct. Move the inputs and the math updates live.

// SCENARIO: adjust the sliders to model your numbers

Bookings / month80

Average booking value$450

OTA dependency60%

12-month direct revenue lift

$64,800

Annual commission recovered

$18,662

Total upside, year one

$83,462

Illustrative only. Assumes 15% monthly booking growth from visibility gains, plus 40% of OTA bookings shifting to direct at 18% average commission saved, over twelve months. Real results vary by market and cadence.

What travel teams say

Loved by operators who want to be found

★★★★★

“ The platform is amazing, and I can already see the tremendous potential it has to help organizations like Amatsiko Tours increase visibility and tell their stories more effectively. I am incredibly grateful for the generous support, and excited about the journey ahead. I'm confident that together we can bring greater visibility to Amatsiko Tours, inspire more travelers, and create even more positive impact in the communities we serve.

AAlex AthueireCEO, Amatsiko Tours · Uganda · amatsikotours.comJune 17, 2026

A note from our CEO

Raza HasanCEO

“

TypeHero exists for one reason: independent travel businesses deserve to be found, without handing their margins to the giants.

Everyone here treats your wins as our own. We're a small team that genuinely cares, and when you grow, we feel it too, because your story becoming visible is the entire reason we show up every day. You're not a ticket number to us; you're part of how this company defines success.

So whether you're a single boutique hotel or a growing tour operator, know this: we're in it with you, for the long haul. Let's make you the answer travelers find.

Raza Hasan

CEO, TypeHero

Free Visibility Index

Find your visibility gaps

See how findable you are on Google, ChatGPT, Perplexity and get an instant roadmap to reclaim your direct revenue.