// AI Content Marketing For Online Travel Agencies
Rank for the destination. Get named in the answer
Your inventory covers thousands of cities. Your destination content covers a few hundred. TypeHero closes that gap with pages that rank on Google for every market you sell and get cited when travelers ask ChatGPT, Perplexity or Gemini where to book.
Destination content at scale
Search and AI visibility
Brand voice locked per market
Page one is OTAs, metasearch and a travel blog. Your destination page is on page three.
AI ASSISTANT
Three brands are named. The answer lifts from whoever explained Lisbon best, not who has the most rooms.
// The problem
Inventory is not visibility
OTAs win on paid search and brand recall. Organic rankings and AI answers reward something else: the clearest explanation of the destination.
Thin destination pages
A hotel list with a two-line intro gives Google nothing to rank and an AI model nothing to cite. Thousands of pages, none of them authoritative.
Paid spend, no residue
Every click you buy disappears when the budget stops. Organic rankings and AI citations compound. Ads don't.
Suppliers going direct
Hotels are being coached to win direct bookings. The OTA that owns the destination conversation, in search and in AI, keeps the traveler anyway.
// The OTA advantage
Turn your catalogue into a destination library
TypeHero's Business Brain holds your brand voice, product rules and trust signals. Vertical Intelligence for OTAs adds what travelers search for before they book: neighbourhoods, seasons, price bands, cancellation questions.
Destination pages today
With TypeHero
A few hero cities get real content. The long tail is a hotel grid.
Guides for Paris, Bali, Tokyo and Dubai in one campaign, each grounded in your inventory and policies.
Generic intros compete with every other OTA on the same three keywords.
Keyword stacking per page: the head term, the neighbourhood terms, the seasonal terms.
Nothing on the page is structured for an assistant to lift and credit.
TLDR, author bio and FAQ schema on every page, so Perplexity and Gemini can quote you.
Regional teams write in five voices and five formats.
One Business Brain, so a Madrid guide reads like a Singapore guide.
// How it works
From catalogue to ranked and cited in four steps
Set up once, then run campaigns per market as often as your growth plan needs.
Build your Business Brain
Your company knowledge, products, trust signals and personas go in once. Everything after is grounded in it.
Run your Visibility Report
See how Google ranks you and how AI assistants describe you today, and where the gaps are.
Pick topics that pull demand
The Topics Engine surfaces the questions your buyers search for, ranked by demand and by your current gap.
Publish with the right structure
Every piece ships with keyword stacking for search and TLDR, author bio and FAQ schema for AI answers.
// What you get
What an OTA gets from TypeHero
Everything below is included on Business and scales with your content pieces per month.
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Destination guide campaigns
Multi-page campaigns per city or region, each with SEO keyword stacking and the structure AI assistants cite.
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Visibility Report per market
Where you rank on Google and how AI assistants describe your brand for each destination you sell.
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Topics Engine
Buyer questions ranked by search demand and by your current gap, so the next 100 pieces are the right ones.
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Brand-locked voice
Your tone, disclaimers and CTAs applied automatically, across every writer and region.
// Get started
Own the destination question before the hotel does
Run your free Visibility Report and see which markets already rank and cite you, and which ones are wide open.
Starter from $29/mo. No setup fees.