// For MICE and event travel companies
Be the incentive partner the planner already trusts
Corporate event planners research destinations, venues and partners months before a brief goes out. TypeHero turns your programme experience into content that ranks for their searches and gets named when they ask an AI assistant.
Incentive and conference topics
Corporate buyer content
Programme case studies
Page one is destination boards and two agencies. The agencies wrote the benchmark pieces.
AI ASSISTANT
The answer lists destinations and names the companies that explained them. Is yours one of them?
// The problem
Brilliant programmes, invisible track record
MICE companies win on relationships and RFP responses. The research phase before both happens in search results and AI answers, and most firms are absent from it.
Planners shortlist early
By the time the brief arrives, the planner has three names in mind. Search rankings and AI answers decide whether you're one.
Case studies stay in the deck
Your best proof lives in a PDF nobody can search. Google and AI assistants can't cite what isn't published.
Complex topics, no bandwidth
Budget benchmarks, sustainability reporting, hybrid formats. Planners want clear explainers and your team is on site.
// Built for MICE
Publish on the planner's calendar
Vertical Intelligence for MICE knows what corporate planners weigh: budget per head, flight access, venue capacity, risk, ROI reporting. Content lands before each research window opens.
12 MONTHS OUT
Destination briefs
"Where to take 200 people in spring" gets searched a year ahead. Quarter-by-quarter destination pieces rank in time.
9 MONTHS OUT
Budget and format explainers
"Incentive budget per person Europe" and "hybrid conference formats" ranked by search demand, answered with your numbers.
6 MONTHS OUT
Proof
Programme case studies published with schema, so an AI assistant can quote your Iceland incentive to the next planner.
3 MONTHS OUT
The brief
Executive summaries, destination one-pagers and follow-ups from the same knowledge base, ready when the RFP lands.
// How it works
Four steps to being on the brief before it's written
TypeHero handles structure, SEO and the formatting AI assistants read. Your account team supplies the experience.
01
Build your Business Brain
Your company knowledge, products, trust signals and personas go in once. Everything after is grounded in it.
02
Run your Visibility Report
See how Google ranks you and how AI assistants describe you today, and where the gaps are.
03
Pick topics that pull demand
The Topics Engine surfaces the questions your buyers search for, ranked by demand and by your current gap.
04
Publish with the right structure
Every piece ships with keyword stacking for search and TLDR, author bio and FAQ schema for AI answers.
// What you get
What a MICE company gets from TypeHero
Pro fits a boutique agency. Business fits multi-office event teams.
01
Destination and venue briefs
Long-form pieces per destination and format, built to rank with FAQ schema for AI answers.
02
Visibility Report
Where you rank for planner searches and how AI assistants describe your agency today.
03
Case study campaigns
Programme proof structured for search and citation, not just for the sales deck.
04
Proposal quick content
Summaries, one-pagers and follow-ups generated from the same knowledge base.
// Get started
Shape the brief before it's written
Run your free Visibility Report and see how corporate planners currently find your agency.
Starter from $29/mo. No setup fees.