For travel business owners

Stop renting growth
Start compounding it

“Why does our revenue reset to zero every time we pause the ads?”

Build marketing that keeps earning after you stop paying for it.

TypeHero turns what your business already knows into owned content assets that keep ranking, keep getting cited by Google, ChatGPT, Claude and Perplexity, and keep converting. Month one keeps earning in month twenty, while every new month stacks on top.

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// Your content ledger

M1First guides publishedearning

M3M1 still ranking, new pieces liveearning + stacking

M6AI engines start citing youcompounding

M12Library works while you sleepcompounding

Every asset you publish stays on your books. Nothing expires when a budget does.

The problem

Rented marketing stops the day you stop paying

Most travel businesses run on channels they will never own. The spend repeats every month. The results do not carry over.

Paid ads

“Pause the campaign and the phone goes quiet.”

Ad traffic is a tap, not a reservoir. The moment the budget pauses, the bookings stop. Next month you buy the same clicks again, usually at a higher price.

OTA listings

“We pay 15–25% for a guest we never actually own.”

Every OTA booking hands over commission plus the guest relationship. You cannot remarket, upsell, or win the repeat stay. The platform owns your customer.

Social posts

“That reel did great. For about two days.”

A post has a 48-hour shelf life, then the algorithm buries it. Years of posting can disappear from view in a scroll. Nothing accumulates.

The shift

Owned content compounds

rented channels reset

A destination guide you publish in January is still pulling searches, citations, and bookings in December, while everything you publish in between stacks on top of it. That is the difference between an expense and an asset.

M1M3M6M9M12

Each bar is the same library, one quarter older and one quarter larger. Early pieces keep earning while new pieces stack on top.

1Publish once, earn repeatedlyGuides, landing pages, and answers built from your real offers keep working every month without new spend.

2Visibility feeds visibilityThe more your content gets read and cited, the more search and AI engines trust the next piece you publish.

3Margin comes homeEvery booking that shifts from an OTA to your own site returns 15–25% commission straight to your bottom line.

Built for owners

Made for the people who carry the risk

If your margins fund someone else's platform, this page is for you.

Hotels & resorts

Turn your property's real knowledge, rooms, seasons, and guest questions into content that books direct stays instead of feeding OTA commissions.

Tour operators

Your itineraries and local expertise become guides that sell departures all year, not brochures that sit in a drawer.

Airlines

Own the route-planning searches travelers make before they ever compare fares, and keep the booking on your own channels.

Travel advisors & agencies

Publish proof of your expertise that keeps bringing qualified clients to you, instead of chasing every lead by hand.

Cruise lines

Answer the thousands of first-cruise questions travelers ask AI engines, and be the brand in the answer.

Vacation rentals & DMCs

Build destination authority that platforms cannot take away, and convert it into direct inquiries.

What compounds

Four assets that grow while you run the business

Your content library

Every guide, landing page, and answer snippet is a durable asset. The library never resets, and each new piece raises the value of the ones before it.

grows every cycle

Your AI search visibility

Travelers now plan on ChatGPT, Claude, Perplexity, and Gemini. Structured, specific content gets cited there, and citations breed more citations.

cited, then re-cited

Your brand authority

Search and AI engines reward businesses that answer real questions with real detail. Authority earned this year lowers the bar for ranking next year.

trust carries forward

Your direct booking margin

Each booking moved off an OTA returns 15–25% commission. As direct share climbs, the same occupancy produces more revenue.

margin stacks with share

The math

Twelve months from now, what do you own?

RENTED

Twelve months of renting

✕Ad spend repeats every month, results stop when it stops

✕OTA commissions paid on the same guests, year after year

✕Guest data and relationships live on someone else's platform

✕Social reach depends on an algorithm you do not control

✕Stop paying and you are back at month zero

OWNED

Twelve months of owning

✓A content library that ranks and gets cited without new spend

✓Direct bookings that keep the full 15–25% OTA commission

✓Guest relationships, emails, and repeat stays on your books

✓Visibility on Google and AI engines that carries into next year

✓Stop for a month and the library keeps earning anyway

How it works

From first scan to compounding library

You run the business. The system runs the flywheel.

Scan your visibility

See where your business shows up today across Google and AI engines, and where competitors are taking bookings you should own.

Onboard your knowledge

Your website, offers, reviews, and brand voice become a private knowledge base. Done once, then it just gets richer.

Publish owned assets

Guides, landing pages, and answer content built from your real business, targeted at the searches travelers actually make.

Let the cycles stack

Each publishing cycle adds to the last. Rankings deepen, citations multiply, and direct booking share climbs.

Start compounding

Your competitors are renting.
Own your growth

Run the visibility scan, see exactly where bookings are leaking to OTAs and rented channels, and get the plan to bring them home.