From a long held idea to a live travel blog.
How New York travel advisor Raoul Didisheim used TypeHero to launch Solay Travel’s blog, shape each story in his own style, and begin a sustainable publishing rhythm.
Solay Travel · New York · 2026
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1 a week
Publishing target
Custom
Voice and formatting
New
Blog launched with TypeHero
Solay Travel is a New York advisory practice whose blog had sat on the to-do list for a long time. Raoul Didisheim now uses TypeHero to take a destination idea or a client question and shape it into a finished story in his own voice, structure and format, rather than starting from a blank page. The blog is live with three stories and a realistic target of one article a week, so prospective clients can see his planning perspective before the first consultation.
The opportunity
Solay Travel creates high-end journeys for people who want more than a list of places. Raoul Didisheim brings a distinct travel perspective to each client relationship, shaped by firsthand research, an editorial eye and a practical understanding of how a trip should feel. He wanted the website to show that perspective before a first consultation.
A blog that had been waiting to launch
The blog was an important missing piece of the Solay Travel website. The expertise, opinions and destination stories were already there, but turning them into a useful library required more time and production effort than a busy advisory practice could spare.
Content that sounds like an advisor
A generic travel article would not do the job. Each story had to feel specific, considered and recognisably Solay, including the voice of the opening, the structure of the advice and the visual format on the page.
Turning advisor expertise into published work
TypeHero gave Raoul a practical way to move from a travel insight to a finished story. Instead of starting from a blank page or accepting a generic draft, he uses detailed controls to guide the writing toward his own tone, structure and editorial standards.
The rhythm matters more than the volume. A realistic target of one article per week lets the journal grow while client travel planning remains the priority.
Make it personal. Publish on a rhythm.
Raoul turns the insights he already brings to client conversations into useful travel content while keeping his own point of view on the page.
- 1
Create
Start with a destination idea, traveller question or planning insight.
- 2
Personalize
Set the voice, structure and format around Solay’s editorial standards.
- 3
Refine
Shape the draft until it feels like an advisor’s guidance, not a generic template.
- 4
Publish
Keep the journal moving with one useful story each week.
A new library built around the questions travellers bring to an advisor.
“The blog no longer lives on the to-do list. It is a live editorial home where prospective clients can experience the care, perspective and planning expertise behind Solay Travel.”
Raoul DidisheimTravel Advisor, Solay Travel, New YorkWhat other travel advisors can take from Solay’s approach.
- 01
Start with your point of view
The questions, opinions and destination knowledge you already share with clients are the right source material for a journal.
- 02
Make the system feel like you
Use detailed voice, structure and formatting controls so the finished content carries your own standards and personality.
- 03
Build a cadence you can keep
One useful article per week is more valuable than a publishing plan that cannot survive a busy client season.
- 04
Connect stories to conversation
Answer an important planning question, then make it easy for the reader to begin their own travel conversation.
Frequently asked questions
What does Solay Travel do?
Solay Travel is a New York based travel advisory practice run by Raoul Didisheim, planning trips for people who want a considered itinerary rather than a list of places.
Why did the blog take so long to launch?
The expertise and the destination stories were already there. What was missing was production time. Turning them into a consistent library took more hours than a busy advisory practice could spare.
How often does Solay publish?
One article a week. Raoul set a target he can keep during client planning season rather than a schedule that collapses when the calendar fills.
Does the writing still sound like Raoul?
Yes. He sets the voice, structure and formatting before drafting, then shapes each piece until it reads like advisor guidance rather than a generic travel article.
What do the articles cover?
Planning questions travellers actually bring to an advisor, such as when to book a ski chalet, what most visitors miss in Riviera Nayarit, and how travel recommendations get paid for.
How does a blog help a travel advisor win clients?
It lets someone experience the advisor’s judgement before the first consultation. A useful article answers a real question and makes starting a conversation the obvious next step.